A survey by Paladin Registry showed that over 82% of advisor websites do not generate leads. If your website is not working for you, you need better website copy!
Great web copy is critical to attracting attention in today’s crowded digital marketplace. Let Wavelength help you craft conversational, emotionally engaging copy to attract your target market and get your website working for you.
Most advisor web copy suffers from a few common problems. The biggest one is a focus on the wrong party. They are trying to attract new clients, but all they do is talk about their firm. In today’s crowded digital world, that comes off as dry and boring.
Instead, the main focus of your web copy should be your prospect. What can your services do for them? What can they expect? Why should they trust their money with your firm?
Properly crafted web copy can built trust and differentiate your firm from competitors.
Here’s how it works: